Human resources and marketing are related in more ways than most businesses imagine. Today, the role of HR managers extends beyond hiring and firing people, and they definitely need to do more than evaluating performances. The idea is to develop your employer brand – a concept that’s often doesn’t seem relevant to smaller businesses.
Employer branding is the process of promoting and projecting your company as one of the ‘best places to work’. Unlike traditional marketing, which is focused on customers, HR marketing focuses on potential candidates and talents you are looking to hire. Employer branding is a part of the HR marketing process, and in this post, we bring tips that may come handy for the purpose.
- Maintain a consistent voice. Professionals and employees prefer working for companies that have a mission, voice or vision, and that should be a consistent thing. Businesses need to have a solid manifesto that’s backed by genuine causes, reasons and the one that means something for the employees.
- Suggest instead of prescribing. HR managers no longer dictate terms or in-house culture to employees. Productivity and employee satisfaction will only get better when there’s an inherent work culture that people want to be a part of.
- Work on brand perception. Today, professionals would check the reviews of a brand or company before taking up the job. Most of them would also share their experiences, views and opinions on various matters. When it comes to employee value proposition, you have to focus on brand perception, and there are many ways to do better in that department.
- Use Technology. Technology has changed the way brands and employees interact and share things with one another. If you use the right system and software, you can engage talent better and focus on assessments extensively to evaluate performance. Offer a platform for your employees to encourage conversations.
- Try new retention methods. It’s not enough to acquire talent. Retaining potential candidates is equally important. For better employer branding, use better and trending ways of retention. Talking to your employees and sharing their concerns often makes the biggest difference, because when you empathize with your people, you create an impression that lasts.
Check online to find more on HR marketing and employer branding. You can choose to hire a company that specializes in the sector and can offer a concrete plan and line of action, so as to revamp the process of recruitment.